12 Benefits Love At First Lather

WHAT IT IS

Love At First Lather moisture balancing mousse shampoo is an innovative pre-foam shampoo that thoroughly safeguards hair.

WHAT IT DOES

1. Bursts of foam gently cleanse 2. Rich lathering formula 3. Ideal moisture benefits 4. All natural composition 5. Plant derived sugar technology 6. Sunflower extract prolongs color radiance 7. Sulfate free 8. Silicone free 9. Paraben free 10. Protects cuticles from damage 11. Resists color fade 12. Anti-age ingredients keep hair youthful

WHAT ELSE YOU NEED TO KNOW

• Unlike traditional cream shampoo, our foam shampoo does not require a scrubbing action to produce lather (lather is necessary to suspend, rinse, and wash away perspiration and scalp oils). A gentle fingertip massage into wet hair is all that is required to immediately suspend perspiration and scalp oils within its ultra-rich foam. Without excessive friction, cuticles are undisturbed, the scalp does not become dry, color radiance is preserved. This is particularly important for hair color and highlights, chemically straightened hair, or hair that suffers cuticle damage due to frequent use of heat (blowouts, hot ironing). Love At First Lather is all natural and free of sulfate, parabens, and silicone. A luxurious combination of plant sugar, coconut oils, and sunflower extract prolongs youthful hair, provides an exquisite feel, and is ideal for moisture balance in all hair textures.