PRAVANA's award-winning VIVIDS impart long-lasting, rich color and brilliant shine.
WHAT IT DOES
This direct-dye features Keratin Amino Acids and pure Silk Amino Acids provide strength and durable shine when applied. Use VIVIDS Clear to lighten or pastel and VIVIDS Black to darken any VIVIDS shade.
WHAT ELSE YOU NEED TO KNOW
No ammonia: extremely gentle, Silk Amino Acids: act as a color carrier to help drive color deep into hair's cortex, Keratin Amino Acids: strengthen hair's fiber and help color adhere to the hair shaft, Exclusive To PRAVANA: Paraben-Free, Zero Phthalates, No animal testing, Free from MEA and DEA, EPA and CARB compliant