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Brand Spotlight: UNITE

Written by Sarah Dawson

Mar 24, 2024

In the world of hair care, we’re often forced to choose between clean formulas and effective products. Determined to solve this problem, UNITE Founder and CEO Andrew Dale, has made it his brand’s mission to provide stylists with hair care solutions that are not only PETA-certified and cruelty-free, but effective and easy for all hair types. Since its launch in 2003, UNITE has gained recognition as a global leader in hair care and a top-performing brand for celebrities, stylists and beauty professionals worldwide.

UNITE Haircare

At its core, UNITE aims to deliver transformative hair care results through an easy-to-use and inclusive collection containing clean formulas. The brand’s most popular product, the 7SECONDS Detangler, remains an industry staple since its debut 19 years ago. To date, the 7SECONDS Detangler and 7SECONDS Conditioner have sold 7 million bottles and continues increase in popularity.

UNITE Education

UNITE’s impact goes beyond high-quality products, it supports best-in-class education by providing stylists with tools, resources and opportunities for advancing their career and skillsets. UNITE’s one-of-a-kind approach to professional education through initiatives, like the Runway Ready Fashion Week program, gives licensed professional an unparalleled opportunity to immerse themselves in high-fashion styling. The program begins with a runway boot camp focusing on the latest trends in runway styling and creative techniques to prepare stylists for the thrilling and fast-paced backstage environment. Once completed, stylists are then offered the exciting opportunity of joining the UNITE team backstage at NYFW. 


UNITE also offers the Paramount Business and Paramount Leadership programs, which are interactive management and leadership workshops led by Andrew Dale, focusing on business development and leadership strategies. And for stylists looking for on-demand courses, UNITE has easy-to-use online programs available through UNITEtv which cover techniques in styling and cutting, product knowledge, tips and tricks. 

UNITE Philanthropy

The brand’s love for hair care doesn’t stop at just humans as they’ve developed a Doggy'Poo collection to give dogs the same pampered, luxurious experience. The net proceeds from this collection are donated to two local charities: Shelter to Soldier and SD Humane Society to which UNITE has collectively raised $200,000.00 to date.


ALL        CUTTING        COLOR        STYLING        HAIRCARE        BEAUTY        BUSINESS        COMMUNITY





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