Backed by state-of-the-art science and a legacy of innovation that dates back to 1960, Redken was the first company to take a scientific approach to hair:

PROTEIN + MOISTURE + ACIDIC pH = HEALTHY HAIR.

From iconic formulas to hands-on education, thier mission is to provide stylists and consumer with the tools they need to level up their looks and/or careers. Science is at the core of every single move they make, balanced by the support of our insanely talented Redken Artists. Their message is simple: Powered by Science. Prescribed by Pros.

The heart of Redken, their pros make them who they are. Redken Artists are passionate, authentic and knowledgeable, bringing a uniquely infectious energy to everything they do. Their dedication to education has helped build a power network of artists across the globe, all obsessed with developing their craft and creating life-changing transformations. Today, they are the #1 Pro Hair Brand in the U.S, powered by Science and prescribed by Pros. They deliver powerful hair transformations with one end goal- to preserve the health of the hair.

Redken stands out as a leading force in the beauty industry, particularly within the professional hair care sector, due to its unwavering commitment to both high-performance products and top-tier stylist education. Their formulas, developed with a scientific approach and infused with innovative ingredients, consistently deliver visible results, addressing a diverse range of hair needs from color protection and damage repair to high-impact styling. This dedication to quality, coupled with a history steeped in salon heritage and trendsetting styles, has solidified Redken’s reputation as a trusted source for both stylists and their clients.

Beyond exceptional products, Redken invests significantly in empowering beauty professionals through their comprehensive education platform, the Redken Exchange. This global initiative offers a wealth of resources, from fundamental cutting and coloring courses to trend-focused workshops and business-building guidance. By partnering with renowned artists and educators, Redken ensures that stylists have access to cutting-edge techniques and inspiration, further solidifying the brand’s position as a leader in the ever-evolving world of hair care.