Surface has gained popularity due to its commitment to naturally derived ingredients and sustainable practices. The brand emphasizes using plant-based proteins, botanical extracts, and certified organic ingredients whenever possible, appealing to both stylists and clients seeking environmentally conscious and "clean" beauty options. This dedication extends beyond the formulas themselves to sustainable packaging and manufacturing processes, further enhancing their appeal.

Surface also focuses on customizable hair care solutions, recognizing that individual hair needs vary greatly. Their product lines cater to specific hair types and concerns, allowing stylists to tailor treatments and recommend targeted at-home regimens for optimal results. This personalized approach strengthens the stylist-client relationship and reinforces the brand's professional image.

Surface fosters a culture of growth that encompasses personal well-being, environmental responsibility, and community engagement, reflecting a holistic approach to success within the professional beauty industry. They believe that nurturing the overall well-being of their team, including stylists, educators, and staff, leads to greater creativity, innovation, and ultimately, better service for their clients. This commitment manifests in their emphasis on education that goes beyond product knowledge to include topics like personal health, mindfulness, and sustainable living. By empowering individuals to prioritize their well-being, Surface aims to cultivate a supportive and fulfilling environment where everyone can thrive. Their dedication to respecting the Earth is evident in their sustainable product development, using naturally derived ingredients and eco-friendly packaging, minimizing their environmental impact.

Surface demonstrates a strong commitment to ongoing education for beauty professionals, recognizing that continuous learning is essential for growth and success in the ever-evolving beauty industry. They invest in comprehensive training programs and resources designed to elevate stylists' skills and knowledge in areas like advanced cutting and coloring techniques, product application, ingredient science, and business management. This commitment extends beyond basic product knowledge to encompass a broader understanding of hair health, allowing stylists to provide more informed and personalized consultations to their clients.

By empowering stylists with cutting-edge techniques and a deeper understanding of the science behind their products, Surface helps them build expertise and confidence, ultimately enhancing their professional reputations. Their advanced training in specialized areas like hair health, sustainable practices, and business management allows stylists to differentiate themselves and attract a discerning clientele.