amika Bust Your Brass Shampoo

WHAT IT IS

Achieve your brightest and healthiest blonde while you wash. Bust Your Brass is now formulated with bond cure technology, vegan proteins, and plant butters to repair and strengthen damaged hair, while ultra-violet pigments tone brassy hues.

WHAT IT DOES

Clinically proven to tone, hydrate, and repair hair for-2.2x stronger hair after one use. 86 percent more repair after one use. 55 percent less breakage after one use. When used as a system with Bust Your Brass Cool Blonde Repair Conditioner, sold separately.

WHAT ELSE YOU NEED TO KNOW

• Key ingredients-Bond Cure Technology-an innovative complex that targets hydrogen bonds, which are the most abundant bonds in the hair, to repair strands affected by all kinds of damage-chemical, mechanical, heat, or environmental. Vegan Proteins-made up of essential amino acids which can provide keratin-like benefits from a plant source to strengthen hair without causing build up. Plant Butters-mango butter, shea butter, and borage oil are rich in nutrients like omega fatty acids, vitamins, and minerals to hydrate hair. Ultra-Violet Pigments-counteract yellow and brassy tones to bring out the best in all shades of blonde, silver, and gray.